Local marketing has become the buzz word and crucial to your business success. You need to get your name out there for your audience to find you from many different online an offline angles. Here's a quick list of 8 practical quick tips to market your business locally.
Tip #1
Incorporate your reviews through online and offline channels. For example as soon as you receive a review you should post it on Facebook. Cross promote that review on your Twitter page and other social networks. Additionally post these reviews to your offline marketing such as leaflets and editorial adverts.
Tip #2
Create specific landing pages for your services and marketing campaigns. Once they're live continually test and improve them. If you wanted to find out more about this and what to include in a landing page, I discuss this in more depth in my book Fully Booked! The ultimate guide to marketing your services based business.
Tip #3
Create a Google+ page. if you haven't done so yet then STOP and do it right now! Without a Google+ page your missing out on a huge amount of local business.
Tip #4
Facebook Ads! Facebook ads are a great marketing tool that you should be using to market your service business locally.
Tip #5
List your business in various directories. Everywhere your ideal customer will look to find you.
Tip #6
Set up and maintain a local search optimisation strategy. Many people will feel safer by approaching local businesses oppose to national chains and so when they do make sure your business name appears.
Tip #7
Create a website that's ready for the new digital age. This means that your website should be fully responsive and work equally as well on desk tops, laptops, mobile phones or tablets.
Tip #8
Stand out from the crowd and identify what sets your business part. Use this to market your service business locally.
So there you have it, 8 quick tips to help you market your service business locally.
