I'm sure you've heard the phrase, "Content is king". Now more than ever it's become an integral part of every marketing strategy due to the return of investment it can yield. In the service industry your customers can't see or touch physical products, but instead employ you or your business for the services you offer. You must entice your audience and create sufficient interest for them to contact you.
So how do you do this? First and foremost your content should be unique, useful and engaging for your audience. If a picture paints a thousand words then words paints a thousand pictures. Let me explain... Your audience have a problem and they're looking for a solution. If you can clearly convey that you can solve their problem then they will more than likely contact you.
You must carefully select the words, images, audio or video footage to describe what you or your business does that will solve their problem. Whichever medium you choose to market your services, your goal is to make a positive impact and resonate with your audience, leaving them wanting to know more. Additionally you are trying to create a connection with your audience and so by being more social and creating visual content that shows what you do, will allow your audience to get to know you.
Here's some of the benefits you'll receive from creating exclusive engaging content:
The search engines reward you - SEO (Search Engine Optimisation)
Engages your audience and encourages loyalty over time
Develops expert status
Delivers new leads
Free marketing - Your customers will spread the word
Content marketing should be at the forefront of every marketing strategy you create for your business whether online or offline. I urge you to consider using a variety of marketing mediums to connect with your audience. Most of all, embrace content marketing if you want to grow your business.
